Identification of priority areas of improvement for small passenger car segment in Indian market
Reema Bera and Bhargab Maitra
| Year of publication: |
2023
|
|---|---|
| Authors: | Bera, Reema ; Maitra, Bhargab |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 27.2023, 2, p. 225-242
|
| Subject: | Automobile Manufacturer | Consumer Satisfaction | Fuzzy C-means Clustering Algorithm | Revised Importance-Performance Analysis | Small Passenger Car | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market | Indien | India | Kundenzufriedenheit | Customer satisfaction | Fuzzy-Set-Theorie | Fuzzy sets |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211004057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229755