Identification of the effective e-promotional tools on improving destination brand image
Nader Seyyedamiri, Ala Khosravani
| Year of publication: |
2020
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|---|---|
| Authors: | Seyyedamiri, Nader ; Khosravani, Ala |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 3, p. 169-183
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| Subject: | Brand Image | Destination Image | E-Promotional Tools | International Tourist | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020070109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304243