Identification of web user segments based on beliefs about online ads
V. Aslihan Nasir
| Year of publication: |
July-September 2017
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| Authors: | Nasir, V. Aslihan |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 3, p. 231-254
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| Subject: | Attitudes | Internet advertising | online ads | web advertising | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Werbung | Advertising | Online-Handel | Online retailing | Website | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1317162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804502