Identification and recognition of the factors affecting brand skill (case study of Iran mines and mining industries' development and renovation organization)
Fatemeh Haghverdi Zadeh, Ali Kazemi and Azarnoush Ansari
| Year of publication: |
2021
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|---|---|
| Authors: | Zadeh, Fatemeh Haghverdi ; Kazemi, Ali ; Ansari, Azarnoush |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 25.2021, 1, p. 36-55
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| Subject: | brand | brand skill | steel industry | Iran | Bergbau | Mining | Markenführung | Brand management | Stahlindustrie | Steel industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.118204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669041