Identify the reality: re‐build, manage and lead

Purpose – To show that the skills of managing and leading are both essential for those holding in‐charge positions wishing to generate the optimum contribution of employee effort. Organisational success and continuity lie in identifying the reality, clarifying the purpose, providing the resources, and working with and trusting people to achieve it. Design/methodology/approach – The outcome of literature research, organisational consultations, and a recognition of how the compartmentalisation of activities can blur the forward vision. Findings – Marketplace activities, business uncertainties and staff movements make planned implementation difficult and the needs of the moment will always receive priority attention. Practical implications – The coordination of the total activities of the organisation through the use of the senior team, improved communication and the recognition of special effort. Originality/value – Implementation of the points espoused here should increase operational effectiveness – the outcomes will confirm it.