Identifying a destination's optimal tourist market mix : does a superior portfolio model exist?
Marcello Mariani, Emmanouil Platanakis, Dimitrios Stafylas, Charles Sutcliffe
| Year of publication: |
2023
|
|---|---|
| Authors: | Mariani, Marcello M. ; Platanakis, Emmanouil ; Stafylas, Dimitrios ; Sutcliffe, Charles M. S. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 96.2023, p. 1-17
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| Subject: | Destination management | Diversification | Portfolio theory | Tourism portfolio models | Tourist markets | Portfolio-Management | Portfolio selection | Destinationsmanagement | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Internationaler Tourismus | International tourism | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013556788