Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising
| Year of publication: |
2021
|
|---|---|
| Authors: | Burton, Scot ; Andrews, J. Craig ; Netemeyer, Richard G. |
| Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 55.2021, 2 (29.03.), p. 609-621
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/joca.12359 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012538057