Identifying consumer heterogeneity in unobserved categories
Simon J. Blanchard; Wayne S. DeSarbo; A. Selin Atalay; Nukhet Harmancioglu
| Year of publication: |
2012
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|---|---|
| Authors: | Blanchard, Simon J. ; DeSarbo, Wayne ; Atalay, A. Selin ; Harmancioglu, Nukhet |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 177-194
|
| Subject: | Sportmarketing | Sports marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530058