Identifying consumer heterogeneity in unobserved categories
| Year of publication: |
2012
|
|---|---|
| Authors: | Blanchard, Simon ; DeSarbo, Wayne ; Atalay, A. ; Harmancioglu, Nukhet |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 177-194
|
| Publisher: |
Springer |
| Subject: | Categorization | Latent structure analysis | Heterogeneity | Sports marketing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867822