Identifying customer satisfaction estimators using review mining
Year of publication: |
2014
|
---|---|
Authors: | Suzuki, Takayuki ; Gemba, Kiminori ; Aoyama, Atsushi |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 2, p. 187-210
|
Subject: | natural language processing | customer satisfaction | customer needs | customer assessment | multiple regression analysis | quantitative analysis | word-of-mouth communication | airline industry | marketing | strategic planning | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline |
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