Identifying customer satisfaction estimators using review mining
Takayuki Suzuki, Kiminori Gemba and Atsushi Aoyama
| Year of publication: |
2014
|
|---|---|
| Authors: | Suzuki, Takayuki ; Gemba, Kiminori ; Aoyama, Atsushi |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 2, p. 187-210
|
| Subject: | natural language processing | customer satisfaction | customer needs | customer assessment | multiple regression analysis | quantitative analysis | word-of-mouth communication | airline industry | marketing | strategic planning | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404505