Identifying digital traces for business marketing through topic probabilistic model
Jianhong Luo, Xuwei Pan and Xuwei Pan
| Year of publication: |
November 2015
|
|---|---|
| Authors: | Luo, Jianhong ; Pan, Xuwei ; Zhu, Xiyong |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 27.2015, 10, p. 1176-1192
|
| Subject: | business marketing | topic models | social media | Sina weibo | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2015.1061118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411873