Identifying hidden needs : creating breakthrough products
Keith Goffin ; Fred Lemke ; Ursula Koners
| Year of publication: |
2010
|
|---|---|
| Authors: | Goffin, Keith ; Lemke, Fred ; Koners, Ursula |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Produkteinführung | Lebenszyklus |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 261 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-230-21976-2 ; 0-230-21976-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008750184