Identifying key performance indicators for marketing strategies in mobile applications : a systematic literature review
Ana Reyes-Menendez, Jose Ramon Saura, Pedro Palos-Sanchez
| Year of publication: |
2020
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| Authors: | Reyes-Menendez, Ana ; Saura, José Ramón ; Palos-Sanchez, Pedro |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 3, p. 259-277
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| Subject: | mobile applications | marketing strategies | key performance indicators | KPIs | apps | marketing metrics | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Mobile Anwendung | Mobile application | Betriebliche Kennzahl | Financial ratio | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2020.108126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251135