Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Year of publication: |
December 2016
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Authors: | Kaufmann, Hans Rüdiger ; Petrovici, Dan Alex ; Gonçalves Filho, Cid ; Ayres, Adriano |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5735-5747
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Subject: | Brand attachment | Counterfeiting | Luxury products | Emerging economies | Self-congruence | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Inflation | Markenführung | Brand management |
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