Identifying paths to audience success of media products : the media decision-makers’ perspective
Year of publication: |
January-March 2018
|
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Authors: | Verhoeven, Marcel ; Rimscha, M. Bjørn von ; Krebs, Isabelle ; Siegert, Gabriele ; Sommer, Christoph |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 20.2018, 1, p. 51-77
|
Subject: | Media economics | media management | media markets | quantitative research | media organizations | Mediensektor | Media industries | Medienökonomik | Kommunikationsmedien | Communication media |
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