Identifying positioning axes for building brand equity in cork fashion products
Paulo Botelho Pires, Fabiana Oliveira de Sousa, José Duarte Santos
| Year of publication: |
2025
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|---|---|
| Authors: | Pires, Paulo Botelho ; Oliveira de Sousa, Fabiana ; Duarte Santos, José |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 14.2025, 1, p. 19-55
|
| Subject: | brand equity | positioning | cork products | brand positioning | brand value | sustainable cork fashion brands | Markenführung | Brand management | Markenimage | Brand image | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015404139