Identifying sources of noise within the networked interplay of marketing messages in social media communication
Kimberley Hardcastle and Prabash Edirisingha, Paul Cook
| Year of publication: |
2024
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|---|---|
| Authors: | Hardcastle, Kimberley ; Edirisingha, Prabash Aminda ; Cook, Paul |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 2, p. 164-187
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| Subject: | internet message noise | marketing messages | network configuration | platform functionality | social media communication | technology devices | Social Web | Social web | Internet | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Netzwerkökonomik | Network economics | Web 2.0-Technologien | Web 2.0 technologies | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.137920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065515