Identifying state dependence in brand choice : evidence from hurricanes
Year of publication: |
2023
|
---|---|
Authors: | Levine, Julia ; Seiler, Stephan |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 934-957
|
Subject: | brand choice | brand loyalty | preference heterogeneity | state dependence | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Logit-Modell | Logit model |
-
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia, (2021)
-
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia, (2022)
-
Kim, Junghun, (2020)
- More ...
-
Identifying State Dependence in Brand Choice: Evidence from Hurricanes
Levine, Julia, (2022)
-
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia, (2021)
-
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia, (2022)
- More ...