Identifying state dependence in brand choice : evidence from hurricanes
Julia Levine, Stephan Seiler
| Year of publication: |
2023
|
|---|---|
| Authors: | Levine, Julia ; Seiler, Stephan |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 934-957
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| Subject: | brand choice | brand loyalty | preference heterogeneity | state dependence | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Markenführung | Brand management | Logit-Modell | Logit model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014393385