Identifying targeted needs from online marketer- and user-generated data
Ye Bai, Grace Yu-Buck
| Year of publication: |
2025
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|---|---|
| Authors: | Bai, Ye ; Yu-Buck, Grace |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104245, p. 1-12
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| Subject: | User-generated content | Marketer-generated content | Natural language processing | Need hierarchy | Potential user-generated content | Targeted needs | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Content Management | Content management | Zielgruppe | Target group | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441721