Identifying the causal relationship between social media content of a Bollywood movie and its box-office success : a text mining approach
Biplab Bhattacharjee, Amulyashree Sridhar and Anirban Dutta
| Year of publication: |
2017
|
|---|---|
| Authors: | Bhattacharjee, Biplab ; Sridhar, Amulyashree ; Dutta, Anirban |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 24.2017, 3, p. 344-368
|
| Subject: | social media | sentimental analysis | Bollywood | box-office | text analytics | Social Web | Social web | Filmwirtschaft | Film industry | Data Mining | Data mining | Online-Marketing | Internet marketing | Text |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754757