Identifying the right solution customers : a managerial methodology
Katharina Windler, Uta Jüttner, Stefan Michel, Stan Maklan, Emma K. Macdonald
| Year of publication: |
January 2017
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|---|---|
| Authors: | Windler, Katharina ; Jüttner, Uta ; Michel, Stefan ; Maklan, Stan ; MacDonald, Emma K. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 173-186
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| Subject: | Integrated solution | Customer segmentation | Customer selection | Managerial methodology | Co-creation | Business-to-business relationships | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672093