Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Himanshu Joshi and Deepak Chawla
| Year of publication: |
2023
|
|---|---|
| Authors: | Joshi, Himanshu ; Chawla, Deepak |
| Subject: | FIMIX-PLS | India | Mobile wallet | PLS-SEM | Segmentation | TAM | Indien | Marktsegmentierung | Market segmentation | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2022-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532428