Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Year of publication: |
2022
|
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Authors: | Tsiotsou, Rodoula H. |
Subject: | Cultural differences | Customer engagement | E-WOM | European tourists | Online reviews | Third-party sites | Value creation | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Kulturelle Identität | Cultural identity | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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