Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Tobias Kollmann; Marvin Karczewski; Matthias Brune. Universität Duisburg-Essen, E-Business & E-Entrepreneurship; Football 50 - Verein, Investor, Sponsor
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Kollmann, Tobias ; Karczewski, Marvin ; Brune, Matthias |
| Publisher: |
Essen : Univ. Duisburg-Essen, Lehrstuhl für E-Business und E-Entrepreneurship, Campus Essen |
| Subject: | MSV Duisburg | Fußball | Football | Sportorganisation | Sport organization | Profisport | Professional sports | Sportmarketing | Sports marketing | Markenimage | Brand image | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 18 S. Ill., graph. Darst 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-938338-12-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153550