Identities without products : when the preference for self-linked products weakens
Liad Weiss, Robin J Tanner
| Year of publication: |
2025
|
|---|---|
| Authors: | Weiss, Liad ; Tanner, Robin J |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 5, p. 896-915
|
| Subject: | self-linked products | product-independent identity | brand loyalty | identity expression | materialism | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty | Markenführung | Brand management | Produktivität | Productivity | Theorie | Theory | Unternehmenskultur | Corporate culture |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338626