Identity and destination branding among residents : How does brand self‐congruity influence brand attitude and ambassadorial behavior?
| Year of publication: |
2019
|
|---|---|
| Authors: | Wassler, Philipp ; Wang, Liang ; Hung, Kam |
| Published in: |
International Journal of Tourism Research. - Wiley, ISSN 1522-1970, ZDB-ID 2001464-8. - Vol. 21.2019, 4 (10.04.), p. 437-446
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jtr.2271 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083671