Identity-based effect of internal branding on brand performance : the contingent role of co-worker support
Sonia Kashyap and Lakhwinder Singh Kang
| Year of publication: |
2025
|
|---|---|
| Authors: | Kashyap, Sonia ; Kang, Lakhwinder Singh |
| Subject: | Co-worker support | Internal branding | Organizational identity | Social identity theory | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Betriebsklima | Work climate | Interne Markenführung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-06-2023-0286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326664