Identity discounts
Heath McCullough, Alex Ricardo Zablah, Leah Warfield Smith
| Year of publication: |
2025
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|---|---|
| Authors: | McCullough, Heath ; Zablah, Alex R. ; Smith, Leah Warfield |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 101.2025, 2, p. 241-262
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| Subject: | Discount | Identity | Price | Psychological ownership | Purchase intentions | Quality | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Diskontierung | Discounting | Rabatt | Rebate | Kaufentscheidung | Purchase decision | Produktqualität | Product quality | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2025.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015427551