Identity matching : inhaltliche Integration in der strategischen Kommunikation
Dissertation von Markus Erbach
| Year of publication: |
[2011]
|
|---|---|
| Authors: | Erbach, Markus |
| Publisher: |
Berlin : Logos-Verlag |
| Subject: | Marketing | Kommunikation | Communication | Semiotik | Semiotics | Zielgruppe | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 239 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Potsdam, 2011 |
| ISBN: | 978-3-8325-2884-3 |
| Classification: | Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233640