If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Kristin Stewart, Vassilis Dalakas and Danielle Eells
| Year of publication: |
2024
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| Authors: | Stewart, Kristin ; Dalakas, Vassilis ; Eells, Danielle |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 3, p. 416-443
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| Subject: | advertising | baseball | clicks to purchase engagement | Facebook | image ad | social media | video ad | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing | Profisport | Professional sports | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2279767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513559