If at first you don't adopt - investigating determinants of new product leapfrogging behavior
| Year of publication: |
2022
|
|---|---|
| Authors: | Heidenreich, Sven ; Killmer, Jan Frederik ; Millemann, Jan Andre |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 176.2022, p. 1-11
|
| Subject: | Active innovation resistance | Disposition to leapfrog | Leapfrogging | New product adoption | Passive innovation resistance | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Innovation | Technologietransfer | Technology transfer | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption |
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