If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Anant Jyoti Badgaiyan, Saumya Dixit, Anshul Verma
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Badgaiyan, Anant Jyoti ; Dixit, Saumya ; Verma, Anshul |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 6, p. 622-638
|
| Subject: | Brand personality | Impulsive buying behaviour | Brand personality dimensions | Structural equation modelling | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0060-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771423