If you build it right, they will engage : a study of antecedent conditions of customer engagement
Shiri D. Vivek, Sharon E. Beatty, and Melanie Hazod
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Vivek, Shiri D. ; Beatty, Sharon E. ; Hazod, Melanie |
| Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 31-51
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Wettbewerbsvorteil | Competitive advantage | Austauschtheorie | Social exchange theory | Grounded Theory | Grounded theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-61985-9_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739812