"If you loved our product" : do conditional review requests harm retailer loyalty?
Nevena T. Koukova, Rebecca Jen-Hui Wang, Mathew S. Isaac
| Year of publication: |
2023
|
|---|---|
| Authors: | Koukova, Nevena T. ; Wang, Rebecca Jen-Hui ; Isaac, Mathew S. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 85-101
|
| Subject: | Customer loyalty | Online reviews | Persuasion knowledge | Ratings | Trust | Word-of-mouth | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Online-Handel | Online retailing | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283363