Illegally beautiful? : the role of trust and persuasion knowledge in online image manipulation disclosure effects
Alexander Pfeuffer, Haley R. Hatfield, Nathaniel Evans and Jooyoung Kim
| Year of publication: |
2025
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|---|---|
| Authors: | Pfeuffer, Alexander ; Hatfield, Haley R. ; Evans, Nathaniel ; Kim, Jooyoung |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 4, p. 696-717
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| Subject: | disclosure | image manipulation | persuasion knowledge | sponsored content | trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Manipulation | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Markenimage | Brand image | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2403311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531732