Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Jungmin Yoo, Jung-Hwan Kim, Minjeong Kim and Minjung Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Yoo, Jungmin ; Kim, Jung-Hwan ; Kim, Minjeong ; Park, Minjung |
| Subject: | Augmented reality | Digital retailing | Mental imagery | Mobile shopping | Perceived informativeness | Product review | Purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Business | Mobile business | Virtuelle Realität | Virtual reality | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2022-0253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521168