Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
EunHa Jeong, SooCheong (Shawn) Jang
| Year of publication: |
2016
|
|---|---|
| Authors: | Jeong, EunHa ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 53.2016, p. 81-93
|
| Subject: | Mental simulation | Healthy menu promotion | Advertisement | Restaurant brand image | Nutrition information strength | Gastronomie | Restaurant industry | Werbung | Advertising | Markenimage | Brand image | Psychische Krankheit | Mental disorder | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Simulation | Gesundheitsvorsorge | Preventive care | Verkaufsförderung | Sales promotion | Kognition | Cognition | Funktionelle Lebensmittel | Functional food | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2015.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443033