IMC is dead. Long live IMC: Academics' versus practitioners' views
| Year of publication: |
2011
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|---|---|
| Authors: | Laurie, Sally ; Mortimer, Kathleen |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 13 (1.12.), p. 1464-1479
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