Immediate and enduring effects of digital badges on online content consumption and generation
Shijie Lu, Ying Xie, Xingyu Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Lu, Shijie ; Xie, Ying ; Chen, Xingyu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 146-163
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| Subject: | Digital badge | Dynamic choice model | Engagement | Gamification | Hidden Markov model | Online community | User-generated content | Social Web | Social web | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain | Online-Handel | Online retailing | Kundenintegration | Customer integration | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281912