Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, Andrés Gvirtz
| Year of publication: |
2024
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|---|---|
| Authors: | Sands, Sean ; Ferraro, Carla ; Demsar, Vlad ; Cohen, Justin ; Gvirtz, Andrés |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 3, p. 284-300
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| Subject: | 3D advertising | advertising | augmented reality | Immersive advertising | metaverse | virtual reality | Werbung | Advertising | Erweiterte Realität | Augmented reality | Metaversum | Metaverse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071676