Immersive digital tourism : the role of multisensory cues in digital museum experiences
Year of publication: |
2023
|
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Authors: | Guo, Kexin ; Fan, Alei ; Lehto, Xinran Y. ; Day, Jonathon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 6, p. 1017-1039
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Subject: | digital museum | digital tourism | disruptive innovation | immersive tourism experience | sensory marketing | service innovation | Digitalisierung | Digitization | Museum | Tourismus | Tourism | Innovation | Online-Marketing | Internet marketing | Kulturgüter | Cultural heritage | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing |
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