Immersive technologies : a critical success factor for modern retailers
Dong Phong Nguyen, Huong Ho Xuan, Truong Thi Hoang Oanh, Vo Kim Nhan and Angelina Nhat Hanh Le
| Year of publication: |
2024
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|---|---|
| Authors: | Nguyen Dong Phong ; Huong Ho Xuan ; Truong Thi Hoang Oanh ; Vo Kim Nhan ; Le, Angelina Nhat Hanh |
| Published in: |
Emerging and evolving business and management issues in Vietnam : research and practice. - New Jersey : World Scientific, ISBN 978-981-12-8609-4. - 2024, p. 193-240
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| Subject: | Immersive Technologies | Modern Retailers | Einzelhandel | Retail trade | Erfolgsfaktor | Success factor | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1142/9789811286100_0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156857