Impact and development of sport sponsorship : a three-decade bibliometric analysis (1993-2024)
Alfredo David Varea-Calero, Francisco Rejón-Guardia, José M. Ramírez-Hurtado and Juan M. Berbel-Pineda
| Year of publication: |
2025
|
|---|---|
| Authors: | Varea-Calero, Alfredo David ; Rejón-Guardia, Francisco ; Ramírez-Hurtado, José M. ; Berbel-Pineda, Juan M. |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 15.2025, 2, p. 176-203
|
| Subject: | Bibliometric analysis | Bibliometrix | Marketing strategies | Sponsorship | Sport sponsorship | Sponsoring | Bibliometrie | Bibliometrics | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-09-2024-0134 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015423609