Impact of Forecasting on Demand Planning - This article describes an attempt to forecast the demand in the Middle East market for the toiletry products of a medium-sized UK-based company. Apart from problems normally associated with forecasting demand for fast-moving consumer goods, there is the additional problem of reconciling the Western calendar with the Muslim calendar and recognizing the ...
|Year of publication:||
|Authors:||Tanwari, Anwar Uddin ; Betts, James|
Production and inventory management journal : journal of the American Production and Inventory Control Society, Inc. - Washington, DC : Soc., ISSN 0897-8336, ZDB-ID 10542929. - Vol. 40.1999, 3, p. 31-35
Tanwari, Anwar Uddin, (2001)
Aldridge, David J., (1995)
Betts, James, (1983)
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