Impact of heuristic-systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality
Elena Rosillo-Díaz, Juan Francisco Muñoz-Rosas, Francisco Javier Blanco-Encomienda
| Year of publication: |
2024
|
|---|---|
| Authors: | Rosillo-Díaz, Elena ; Muñoz-Rosas, Juan Francisco ; Blanco-Encomienda, Francisco Javier |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103980, p. 1-12
|
| Subject: | Dual-process theory | e-commerce | Heuristic–systematic model | Perceived product quality | Purchase intention | Produktqualität | Product quality | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116899