The impact of marketing assets of foreign subsidiaries on marketing dynamic capabilities of multinational enterprises (MNEs) : the mediating effect of customer orientation
Hui Li, Lei Xu, Junwei Zhang and Yingwen Duan
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Hui ; Xu, Lei ; Zhang, Junwei ; Duan, Yingwen |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 31.2024, 4, p. 637-658
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| Subject: | Foreign affiliate marketing assets | Marketing dynamic capability | Customer acquisition | Customer retention | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Dynamische Kompetenzen | Dynamic capabilities | Ausländische Tochtergesellschaft | Foreign subsidiary | Wettbewerbsvorteil | Competitive advantage | Marketing | Marketingmanagement | Marketing management | Kundengewinnung | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-01-2024-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165128