Impact of AI-generated virtual streamer interaction on consumer purchase intention : a focus on social presence and perceived value
Hao Liu, Peilin Zhang, Hongqing Cheng, Najmul Hasan, Raymond Chiong
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, Hao ; Zhang, Peilin ; Cheng, Hongqing ; Hasan, Najmul ; Chiong, Raymond |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 85.2025, Art.-No. 104290, p. 1-12
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| Subject: | Interaction types | Perceived value | Purchase intention | Social presence | Virtual streamers | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441866