Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Mark Lang, Gary Beemer, and Paula Fernandez Gaviria
| Year of publication: |
2021
|
|---|---|
| Authors: | Lang, Mark ; Beemer, Gary ; Fernandez Gaviria, Paula |
| Subject: | online video advertising | perceptions | restaurant | social and digital media | YouTube | Online-Marketing | Internet marketing | Produktqualität | Product quality | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Gastronomie | Restaurant industry | Werbung | Advertising | Werbewirkung | Advertising effects | Social Web | Social web | Innovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2021.1971589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623355