Impact of brand community supportive climates on consumer-to-consumer helping behavior
Junyun Liao, Wei Wang, Peng Du and Raffaele Filieri
| Year of publication: |
2023
|
|---|---|
| Authors: | Liao, Junyun ; Wang, Wei ; Du, Peng ; Filieri, Raffaele |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 3, p. 434-452
|
| Subject: | Brand community | Community commitment | Community identification | Helping behavior | Supportive climate | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Betriebsklima | Work climate | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2022-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313461