Impact of brand equity and mobile web quality on intentions to use m-commerce amongst Traveloka customers
Year of publication: |
2022
|
---|---|
Authors: | Reswanto, Fendri ; Ishak, Asmai |
Subject: | Mobile Web Quality | Brand Equity | TAM | m-commerce | Traveloka | Markenimage | Brand image | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Website | Mobiltelefon | Mobile phone | Markenführung | Brand management |
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